The wonderful web of symbiotic marketing between Marvel and Disney continues on November 1, 2013 when THOR: TREASURES OF ASGARD opens inside the Innoventions center at Disneyland park in Anaheim, CA. The exhibit opens just one week before THOR: THE DARK WORLD hits U.S. theaters on November 8. The Marvel brand is only growing stronger and this exhibit may very well sell a few extra tickets in Southern California while engaging the fans whose tickets are already purchased on yet another level. Check out more information on this exhibit directly from Marvel below:
Last month, we gave you the news that Thor would be coming to Disneyland park this fall to honor the release of “Thor: The Dark World,” and today we’re happy to share even more about this exciting new experience, opening November 1.
Astrophysicist Jane Foster, who established a special relationship with Thor, has been studying the Bifrost, a cosmic bridge that allows Thor to travel between the Nine Realms, including Earth. She has determined that the Bifrost is set to open again in Southern California and pinpointed the precise location as Innoventions at Disneyland park.
Inside Innoventions, Foster and her team are preparing for the opening of the Bifrost with the installation of Thor: Treasures of Asgard, a collection of objects brought to Earth straight from Asgard. After viewing the exhibit, you’ll be invited to enter a chamber where the Bifrost will transport you to Asgard for an audience with Thor himself!
Don’t miss “Thor: The Dark World” in theaters November 8 and Thor: Treasures of Asgard in Disneyland park beginning November 1!