Thor THOR Brings The Box Office Thunder! written by Sean Gerber November 10, 2013 THOR: THE DARK WORLD hauled in an impressive $85.7 million in its domestic opening weekend, per Monday’s final box office results. The Marvel Studios sequel improved upon the $65.7 million opening of its predecessor, 2011’s THOR, by 30%. Even more impressive, however, is the $327.4 million worldwide total the film has amassed since being released in several international markets on October 30th. At this rate, the sequel will have eclipsed the first movie’s $449.3 million global box office total by this time next week, if not sooner. By the end of its run, THOR: THE DARK WORLD has a realistic chance of surpassing IRON MAN 2’s $623.9 million to become Marvel’s second highest-grossing solo film, behind only IRON MAN 3. Substantial growth is the primary objective of any sequel and Marvel has certainly found its mark. As the second film in the second phase of Marvel’s Cinematic Universe, THOR: THE DARK WORLD is yet another beneficiary of Marvel’s increasingly powerful brand in a post-AVENGERS world. Earlier this year, IRON MAN 3 nearly doubled the total of its previous franchise record holder, the aforementioned IRON MAN 2, with almost $1.22 billion worldwide. These numbers form a clear picture of Marvel Studios’ unquestionable success in the execution of its unprecedented strategy. It would have been significant enough for the release of five successful solo films to lay the groundwork for the eventual team up film’s phenomenal box office run. As Marvel’s last two films have now proven, however, that was only the beginning. THE AVENGERS is now giving back its own multiplier effect to the solo franchises, dramatically increasing the earnings potential of each. Being backed by the marketing and distribution wizards at parent company Disney has also been a critical factor in Marvel’s financial growth. President of Production Kevin Feige and the rest of the Marvel Studios brain trust are a seemingly unstoppable creative force, churning out hit after hit even as directors, writers, and sometimes stars exit the MCU franchises. Their secret weapon is the unbridled confidence they have in their intellectual property, believing that the characters and story elements they need to capture the world’s imagination can already be found in the pages of the thousands of comics they’ve published. They know what they need to communicate in order to make their characters palatable to mainstream audiences while satisfying the more particular tastes of die hard fans. They also have a keen sense for which talented creators can best facilitate those adaptations. Marvel Studios is conducting a master class in creative collaboration and bringing comic books to life. THOR: THE DARK WORLD is the latest lesson. THOR Brings The Box Office Thunder! was last modified: February 20th, 2016 by Sean Gerber Related MarvelMarvel Cinematic UniverseThor: The Dark World 11 comments 0 Facebook Twitter Google + Pinterest Sean Gerber Sean Gerber is the founder and editor-in-chief of Modern Myth Media. When he's not writing here, you can catch him as the host of Popular Opinion Podcast, Batman News, and Marvel News! previous post #151- THOR: THE DARK WORLD Roundtable Review next post DEAD Talks Podcast: AMC’s THE WALKING DEAD Episode 405- “Internment” You may also like THOR Takes Disneyland To THE DARK WORLD September 17, 2013 New THOR: THE DARK WORLD Images October 1, 2013 Making Mine Marvel THOR: THE DARK WORLD... April 15, 2015 Marvel At Hot Toys Latest MCU Offerings! 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Sean Gerber GOTG is my most anticipated Phase 2 film mainly because of the source material, James Gunn and Chris Pratt, but also because it’s the only non-sequel of the whole bunch. CAPTAIN AMERICA: TWS is right up there, though, as I’m of the mind that it will be the best movie Marvel’s ever made, if not very close to it. My excitement for AVENGERS: AOU and ANT-MAN is definitely there, but it’s lying dormant while I focus on 2014. With as much as I love this year’s Marvel films and as much as I think I’ll love 2014’s offerings, I’m looking forward to a Marvel Cinematic Universe- Phase Two marathon on April 30, 2015 most of all. xShineyxDiverx Oh god, I completely forgot that they’d probably do a Phase Two marathon connecting to Avengers 2. If all things go according to plan, Iron Man 3, Thor 2, Cap 2, GOTG, and Avengers 2 could blow an entire days mind. xShineyxDiverx Thor is such a character and universe I adore that this film, done so right with so much pure fun and great characterization and villainy that this tops them all for me. I expect Cap to be great as well, but I doubt it’ll hold the same waters. Maybe GOTG because I do enjoy them a lot as well, but who knows. Thor 2, Cap 2, GOTG, Avengers 2. Marvel has gone full-steam ahead for Phase 2. Robert Reineke That’s a very good number for Thor, although it’s beyond clear that RDJ/Iron Man is the clear star of the MCU. Outside of Avengers, it doesn’t look like the MCU has a billion dollar franchise. Thor should gross something around $230 million domestic and maybe $350-$400 million foreign. Which is perfectly fine. The idea that every comic book movie has to make a billion dollars or be considered a failure is something that is unsupportable and distorting to the filmmaking process. WB should pay attention to how Superman actually ranks. I do wonder if this is the peak of Thor’s box office (adjusted for inflation). At least domestically. It’s hard to picture what would make Thor 3 bigger. Sean Gerber I think the way THOR: TDW ends sets up for an even bigger third film, especially if they mix in a little Ragnarok and effectively sell people on the idea that THOR might actually die. In any event, you’re absolutely right about RDJ as the obvious crown jewel of the MCU, but that comic book movies should not be held to a billion-dollar minimum. Fortunately, Marvel doesn’t think that way and they’re reasonably effective at controlling costs. They spent $20 million more making the sequel compared to first THOR, but the revenue increase could reach $200 million (but also keeping in mind they probably spent more on the marketing of the second film). I wish Warner Bros. thought the same way in starting new superhero franchises with a $125 to $150 million dollar film in hopes of getting back $375 million or more, then doing much better with a sequel. Any feeling that MOS should have made more money simply because it was Superman is the result of flawed thinking that completely ignores the superhero movie marketplace for the last decade or so. All that said, Warner Bros. won’t be adopting the Marvel method anytime soon. They don’t have the same needs, leaving them with the luxury of picking their spots to try and make billion-dollar superhero movies. You know, the kind that have Batman in them. Missed opportunities be damned, I guess. T.J. “Make mine Marvel.” – Everybody who goes to movies Naes Marvel is working like a well-oiled machine. They should be proud of the 31% increase and the better CienmaScore (for whatever that’s worth). Comparing it to Iron Man is just silly since Thor is in a generally niche genre (LOTR movies aside, fantasy movies are probably on the lowest rung of respectability). Iron Man basically touches every demographic whereas there’s nothing wrong with saying Thor does not. This movie has a good chance of being 5th on the yearly worldwide gross. That would be above MOS (662.8 million) and below Monsters University (743 million). It also seems to have cost less (170 million) than a lot of similar big budget action movies. Even if you go with the standard 2X the production budget to make a profit (after taxes on the net, advertising, miscellaneous overhead- all of which are not included in the production budget), this looks like another huge winner for Marvel. It has zero competition next weekend so it has a good chance of a solid hold like the first movie. I still think Guardians of the Galaxy is the biggest risk Marvel has taken, and the footage at the end did nothing to disabuse me of that notion. My nonscientific test is: “Has my Dad heard of it?” He read Thor, the Avengers and Iron Man in the 1960s, but even I’ve barely heard of Guardians. insideguy Thats a decent opening but nothing really amazing. This film wont make as much as MOS at least domestic. It has another week and a half then Hunger Games comes in and becomes the biggest movie of the year.