aos episode 13

AGENTS OF S.H.I.E.L.D. Episode 13 Has Stable Ratings Again

A little late this week, but tvbythenumbers reported that AGENTS OF S.H.I.E.L.D. had a 2.2 rating in the 18-49 demographic and 6.62 million viewers overall. That’s the fourth episode in a row with ratings in the same general range, clearly establishing a stable trend in the ratings. Coming off a bit of a hiatus (and heading into a Winter Olympics one) that’s a good solid sign.

These aren’t likely the numbers ABC was hoping for after the premiere, but it still establishes AGENTS OF S.H.I.E.L.D. as a ratings winner and it’s sure to be renewed at this point. Perhaps not without a few changes, but renewal doesn’t look in question.

 

Which brings us to the next point, with the level of the show established, is there much left for this feature to discuss? Obviously, we’ll see what the ratings are for the next return and the season finale is sure to get a bump in the ratings, but is there much left to discuss from the business end of the show? Or perhaps we can try to deduce whether the falling ratings were at least partly responsible for the introduction of Deathlok, bringing in Bill Paxton, etc. Has the business side affected the artistic side of the show? And, if so, has that necessarily been for the worse?

  • Michael Lalaian

    When the show first started, a very common criticism was that it wasn’t comic-booky enough, and the equally common defense was “but it’s not trying to be a superhero show!” While that may or may not have been true, that wouldn’t be a good argument for why it /shouldn’t/ be a superhero show. I don’t think its a recipe for success to tell your audience “No, you see, we’re not trying to make the show you /want/ to see, we want you to /change/ what you want to see so that it aligns with the show we’re making.”

    This show was advertised as a continuation of the Marvel Cinematic Universe, and that’s what people, I’d say fans and mainstream audiences alike, wanted to see. The show is just indulging that more now with the introduction of Deathlok and hopefully some other cool surprises coming up. Personally, I’ve loved the show from the beginning, but I too was expecting for more Marvel characters to pop up. I’m certainly happy with the direction it’s going in now and I think the second season has the potential to be quite huge after people on Netflix get a chance to binge watch Season one.