Guardians of the Galaxy Feel The Spirit Of GUARDIANS OF THE GALAXY In The New Trailer! written by Sean Gerber May 19, 2014 Watch this trailer for GUARDIANS OF THE GALAXY and then tell me how perfect it is in the comments section! Feel The Spirit Of GUARDIANS OF THE GALAXY In The New Trailer! was last modified: February 21st, 2016 by Sean Gerber Related Guardians of the GalaxyMarvelMarvel Cinematic Universe 19 comments 0 Facebook Twitter Google + Pinterest Sean Gerber Sean Gerber is the founder and editor-in-chief of Modern Myth Media. When he's not writing here, you can catch him as the host of Popular Opinion Podcast, Batman News, and Marvel News! previous post MMM Podcast #178: ARROW Season 2 Review next post BATMAN V SUPERMAN: DAWN OF JUSTICE You may also like MARVEL’S GUARDIANS OF THE GALAXY: How To... March 18, 2015 Win A Poster Signed By The GUARDIANS... June 7, 2016 Marvel’s GUARDIANS OF THE GALAXY Enjoys Gargantuan... August 3, 2014 See 17 Minutes Of GOTG In IMAX... 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They’re really not selling specific personalities either outside of Chris Pratt. The general premise of “an oddball assortment of characters have an adventure in outer space” is there, but all the specifics are barely filled in as far as theme, character, stakes, and conflict. If you’re believe that Marvel’s generally had a weak slate of villains, I imagine that this trailer is setting off all sorts of alarm bells. Obviously, they’re leaning a lot on Chris Pratt and he certainly is selling a lot of charm. I certainly understand why you can’t lean on Rocket, Groot, and a wrestler for early trailers. But, I’m surprised that Zoe Saldana got so little focus in the trailer as she’s arguably a bigger name than Chris Pratt. Women are still 50% of the potential audience too. There’s still time, of course, but that seems like a bit of a missed opportunity. I expect we’ll be seeing a lot more in the next two months. As it is, I think the marketing department has a lot left to do in order to sell the movie as a whole. Michael Lalaian I wouldn’t call it perfect, but it is very, very good. I kind of wish they didn’t bring back Hooked on a Feeling at the end, just because it seemed kind of weird to get two separate classic rock songs back to back. I absolutely loved how Hooked on a Feeling was the driving force behind the last trailer, but I would have let this just be the Spirit in the Sky trailer. Overall, everything is looking pretty good, but I think Rocket’s mouth needs a little bit more work, it’s not quite matching up with the voice acting. But they still have time to tweak that. Robert Reineke I don’t know if a lightly anthropomorphized raccoon is ever going to look completely natural speaking English. Michael Lalaian Not completely, no, but I do think there is realistic room for improvement from what we saw. Nayan Desai Sean, it looks like a fun action packed romp with some good jokes and it looks superb visually, but i can’t honestly say that this trailer blew me away. The potential is definitely there and don’t get me wrong I enjoyed it and am very much looking forward to this film but I would stop well short of perfect trailer. My concern is rooted in the depth of the plot and whether we can truly end up rooting for these characters or not. From my perspective, it is difficult to judge from this particular trailer. But the proof will of course be in the final product. Michael Lalaian I think the number one detracting thing from this otherwise very good trailer is that it’s basically just a different version of the first trailer. I was kind of expecting more plot and character in this one, but it’s really just the same “I’m Star Lord! No? We are a bunch of misfits, we call ourselves the Guardians of the Galaxy! Cue Blue Suede!” I really hope there’s another one that gives the audience a clearer idea of what the movie is actually about. As for rooting for these guys, I can definitely root for a big tree that gives a little girl a flower. He seriously stole my heart at that moment. I know James Gunn keeps saying Rocket is the heart of the movie, but so far Groot is the most endearing from the trailers. David Rosen Jeez people, are you expecting the whole movie in the trailer at this point? It’s just the second trailer. I happened to think this was just perfect for where we are at right now. It gave me (almost) everything i wanted to see to this point – i admit I would have liked to see (and hear) a little more from Gamora. As the first trailer focused heavily on Quill, this one expanded on that and gave us more of the whole team. We got to see and hear more Rocket, we got to hear Vin Diesel’s “I am Groot” and we got a lot at more of the action. Yes, we didn’t get a whole lot of plot points or villains, but I’m not expecting that at this point. I would bet money though that we will get plenty of that stuff in the next one. Marvel is a marketing machine, and I have no doubt they know what they are doing. Speaking of knowing, we also got an awesome look at what I’m pretty sure was Knowwhere, and holy crap did it look awesome! I expect at least another trailer or two before August and I’m not worried one bit about this movie. So everyone just chill out, and enjoy what we’ve been given so far. There’s more to come! Robert Reineke Who asked for the whole movie? I’m pretty sure that GotG has actually shown us more of act II and III than Interstellar has, which may not have shown us anything beyond act I, but I think we can all agree that Interstellar has more effectively shown us the stakes and motivations of the main characters. Not that every trailer has to hit all those points, but those are the basic building blocks of a good story. I think all we’re asking for is a little more emphasis on the actual story and to hit different points next time. With just a bit over two months to go, there’s no guarantee there will be another trailer and I think it’s worthwhile to point out where we think they may be resting on their laurels after a very good teaser. stock Nothing too special about the trailer, but each little tease makes me feel better about the movie. They’re pushing a Dirty Dozen feel and I like it. I agree I’m ready to see what they’re up against, but I’m not too concerned. After all, Thanos is in there somewhere, even if he’s only intimated. And a lot of the characters in this particular space opera are ambiguous at best. I think it’d be a damn cool thing if the Watcher showed up. But GOTG had me at hello, anyway. etourist I think this trailer is targeted more at those main stream people who didn’t see all the individual character profile videos. Seems like it’s just a second introduction to all the characters and then a bit about why they’ve been brought together. Would’ve been just about perfect if they’d stuck with the ‘Spirit in the Sky’ song to the end rather than tacked on ‘Hooked on a Feeling’. Personally I didn’t need this trailer. I was hooked the moment I found out this movie had a talking Raccoon in it and was sold on seeing the film with the first trailer. I’m actually starting to feel like they’re showing me a bit too much now. Michael Lalaian Agreed. For general audiences who maybe only saw the first trailer once (as opposed to me who watched it approximately fifty times…) this will be a nice reminder that expands upon the tone set in that one. Still, I think the *next* one really needs to set up what the stakes are and what the conflict is. We do need to know more about the motivations behind Ronan and The Collector, otherwise we fall into a Star Trek Into Darkness or Thor: The Dark World issue of no one knowing what the movie is about. etourist I don’t know, Cap 2 trailers really didn’t reveal that movie’s plot beyond the Winter Soldier. We got a sense that Robert Redford’s character might be a bad guy but Marvel didn’t give away anything much outside of Bucky coming back. I felt I knew enough about Thor 2 going in as well. It’s Thor, teaming up with Loki… After Thor 1 and The Avengers what more do you need to know? Needing the motivations for characters that only comic book fans would know about isn’t actually a necessity at all. What’s more important is that the movie looks fun for a mainstream audience – who’ll invest in the details of characters they’re only just learning about as they watch the film. Fans of the comics will see it anyway. I have no clue who Ronan is other than people on this site say he’s important. I didn’t know who the Collector was until his cameo at the end of Thor 2. What I do know is GotG has five very cool looking main characters that I’m interested to learn more about and they have something to do with saving the Galaxy. The film looks fun and I’ll be entertained. Robert Reineke The motivations for characters is storytelling 101. Comic books or not comic books. Lots of movie trailers look cool. And then the movie fails because it doesn’t deliver anything beyond that and the audience is jaded to special effects. I don’t think GotG will fail, it does look funny, but you have to convince people that there’s more to a movie than what’s presented in a trailer. A trailer is free, a movie costs money and time. Heck, Snakes on a Plane had tons of public awareness, but when the time came to put down money, people decided that it was basically a gag and it wasn’t worth it. More to the point, GotG isn’t a sequel to Captain America, Thor, or The Avengers. Because The Dark World was able to skip some basic information in their ad campaign, doesn’t mean GotG is afforded that same luxury. We also shouldn’t overestimate the draw of Chris Pratt. If he was a big draw, the ratings of Parks and Rec would be a lot better. I don’t think people won’t come to see Chris Pratt in the right movie, but Chris Pratt and some nifty special effects aren’t a draw in and of themselves. None of the above should be read as a substantial criticism of the trailer. But, I expect that the marketing will need to show that the film is deeper and more interesting than the initial gag, funny as it is, suggests to keep people’s interest up. You want the hype to increase, not plateau. I suspect that Marvel and Disney know this as well and we’re in for another trailer around the 4th of July that will address these basic points. etourist To paraphrase the trailer… “Who?” “Chris Pratt… TV comedy actor, Parks and Rec? Forget it” 😉 Feels like I’ve been living under a rock but I don’t read comic books or watch a lot of TV these days… Anyhow, most people I’ve seen excited for GotG are coming initially because it’s Marvel and it’s got a talking raccoon in it who’s more bad ass than rainbows (I don’t know what that means but usually talking raccoons are cute, right?). The more trailers I see the more Groot is becoming equally as interesting as Rocket. Especially when you hear how much work Vin Diesel put into voicing him. Star Lord is doing a great job of bringing people into the film, especially with his mix tape, but he’s not the reason to want to go see the film. GotG isn’t totally a new property. We know it’s part of the MCU because of Thor 2. I’m sure there will be plenty of carry over from people wanting to know where it sits in relation to other films… and I do think Marvel has earned the right to rest a little on the goodwill from previous films. They’re making sure everyone knows this film will be just as fun and filled with sci-fi action as any previous film you’ve seen from them. I’m sure there will be more trailers that perhaps go into the story more but they really only serve as reminders that the film is coming out at this point… are you really going to not see this if they reveal more of the plot and it’s not quite what you were hoping for? Sean Gerber The “perfect” comment was just a bit of fun, but overall, I think this is exactly the kind of trailer this film needs right now. This is an obscure property with a far more outlandish concept than anything Marvel has ever tried to sell before. Ronan the Accuser, no matter how great of an antagonist he may end up being, is not going to sell tickets. Most villains don’t. I don’t really know how well the stakes are going to sell GOTG either. Global and universal threats are not seen as unique anymore since they show up in several blockbusters every year. The concept and the Guardians themselves are what make this film worth seeing in a season full of superhero films. The trailer does in fact hint at conflict with Peter Quill talking about an evil they will have to fight while showing Ronan to identify him as the villain. I’m sure this will be expanded upon in the next trailer, but I would recommend not making it the dominant component. A theme of redemption is also very present in the footage with talk of these criminals banding together to save the day. It’s there, without beating the audience over the head with it. I’d imagine family will come in later, either in a follow up trailer or the film itself. I’ll worry about Storytelling 101 when I see the film, but I’m giving Marvel an “A” in Marketing 101 right now. Marvel sold IRON MAN very effectively in 2008 by focusing the majority of its trailer footage on tone and Robert Downey, Jr. being hilariously witty. Marvel is pulling a similar trick with tone, aided by music, and an emphasis on comedy that encourages viewers to laugh with the Guardians instead of at them. The redundancy issues with the first trailer are overcome by the more exciting, previously unseen footage to show what these characters can do instead of just telling. Speaking of visuals, they really should not be discounted. In an era of grey skies and 9/11 ashes and debris, GOTG offers a rich, colorful breath of fresh air. What we see in this trailer is a film that owns and embraces the inherent ridiculousness of its concept while driving home the point that all involved are having fun and so will the viewer. Robert Reineke Overall I agree that Disney’s/Marvel’s marketing deserves an A for GotG to date. I just think they earned it more on the first teaser than the second trailer. Mainly because I think a joke is generally funnier the first time than when it’s repeated the second. But, I led off stating that I think it’s a good trailer. Even if I have quibbles with the second trailer and think that they could be further along in the overall marketing, I still stand by the basic assertion that it’s a good trailer. I just happen to think that you can sell that it’s a bright, colorful, funny, space adventure and that it has substance at the same time. In fact, I expect that they’re intertwined. I think everyone would find it absurd if someone claimed that you couldn’t sell the substance of a dark, desaturated, serious, grounded adventure movie. Just because the tone and aesthetic is different, doesn’t mean that you can’t do that for GotG too. In fact, I’d argue that indicating that a film has substance as well as being a genuinely fun time at the movies is a selling point. Good stories are one of the primary reasons we shell out for any kind of entertainment. I do agree that there is a market for a brightly colored, fast paced, fun space adventure. Heck, I’d point no farther than Star Trek (2009) for proof. But, I’m not really going to sweat it too much either. There’s plenty of marketing to come. I’m sure they’ll address some of these points and concerns in the upcoming trailers and commercials. Heck, even if they don’t, I think it’s likely that the film will open based on what they’ve done so far. I also think that to some extent the marketing won’t matter if it doesn’t deliver a good movie. This isn’t a critic proof / word of mouth proof film. To some extent, anything we say about the marketing other than “they’ve done a good job getting some buzz for an unknown, unconventional property” is pointless. (He writes after typing another long post.) Michael Lalaian Actually, the international (Russian) trailer is perfect. Nothing is funnier than watching Rocket say “Ohhhh, Daaaaaaaa….!” My girlfriend, who is a Russian speaker, has been playing it on loop for like 30 minutes trying to see if it was translated correctly. etourist You don’t know you have a good movie until after its release. Nobody sets out to make a bad movie. The makers of GotG are confident they’ve made a good movie but they can’t know it for sure. I agree that a story with substance is a good selling point but I also think it’s kind of a redundant selling point in the sense that most people hope that all movies have a good story with substance going in. GotG will probably be a good story but I’ll be surprised if it veers very far from the structure of previous Marvel films. It’s point of difference is the title characters. Hence the focus on who they are rather what they’re up against. I think Marvel’s marketing is spot on. I agree with Sean that this second trailer has enough new content to set it apart from the first… and another solid song choice. Sean Gerber I think a lot of the substance GOTG has is going to sneak up on people while watching the film, but yes, a hint or two in the next trailer would certainly help out. Most importantly, your point about the movie needing to be good is spot on. This movie needs all the positive buzz it can get in order to push the many who will be stuck on the fence over Marvel’s side.