Guardians of the Galaxy See 17 Minutes Of GOTG In IMAX 3D On 7/7 At 7PM! written by Sean Gerber June 27, 2014 If you’re like me, and want to see 17 minutes of GUARDIANS OF THE GALAXY in glorious IMAX 3D, you can! Marvel has just announced screenings in 150 IMAX theaters on July 7, 2014 at 7:00pm local time. Fans who attend will also get the spiffy, exclusive IMAX poster below. Tickets are free and available on a first come, first serve basis. Claim your tickets HERE! UPDATE: Here is the press release for the event MARVEL’S “GUARDIANS OF THE GALAXY”: AN IMAX® 3D FIRST LOOK FEATURES EXCLUSIVE FOOTAGE TO BE SHOWN IN 150 SELECT IMAX® THEATRE LOCATIONS ACROSS NORTH AMERICA ONJULY 7 AT 7 P.M. Burbank, Calif. (June 27, 2014) –Marvel Studios announces Marvel’s “Guardians of the Galaxy”: An IMAX® 3D First Look, featuring 17 minutes of exclusive footage from the highly anticipated summer blockbuster “Guardians of the Galaxy.” The sneak peek will be showcased in 150 IMAX® theatre locations across North America on July 7 at 7 p.m. Select IMAX 3D® theatres nationwide and internationally will offer the special screening of thrilling, never-before-seen IMAX 3D footage of the James Gunn-directed epic space adventure, which opens in U.S. theatres on August 1. Commenting on the exclusive footage, director James Gunn says, “We’ve re-mastered some of our epic sequences into the IMAX 3D format, taking the scope and scale to new heights while creating a truly immersive, cinematic experience that will take you further into the Marvel Universe than ever before.” “IMAX and Marvel fans are some of the most die-hard in the world and we’re excited to offer them this exclusive extended first-look at one of the summer’s hottest upcoming movies in IMAX 3D,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “James Gunn’s visionary film in IMAX 3D is going to give our audiences an immersive experience they won’t find anywhere else, and we’re thrilled to get the ball rolling and reward fans early at this unique event.” Tickets to the July 7 Marvel’s “Guardians of the Galaxy”: An IMAX 3D First Look are free and are available now for U.S. and Canadian screenings on a first-come, first-served basis through www.facebook.com/guardiansofthegalaxy. Fans who attend this sneak peek will also receive a limited-edition collectible Marvel’s “Guardians of the Galaxy” IMAX poster. An action-packed, epic space adventure, Marvel’s “Guardians of the Galaxy” expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits—Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand—with the galaxy’s fate in the balance. Marvel’s “Guardians of the Galaxy,” which first appeared in comic books in Marvel Super-Heroes, Issue #18 (Jan. 1969), stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Groot, Bradley Cooper as Rocket, Lee Pace, Michael Rooker, Karen Gillan, Djimon Hounsou, with John C. Reilly, Glenn Close as Nova Prime and Benicio Del Toro as The Collector. Kevin Feige, p.g.a., is the producer and Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Nik Korda and Stan Lee serve as executive producers. James Gunn and Nicole Perlman wrote the screenplay. About Marvel Entertainment: Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit: marvel.com. © MARVEL About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe. IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2014, there were 840 IMAX theatres (707 commercial multiplexes, 18 commercial destinations and 115 institutions) in 57 countries. IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAXnXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies). See 17 Minutes Of GOTG In IMAX 3D On 7/7 At 7PM! was last modified: February 21st, 2016 by Sean Gerber Related Guardians of the GalaxyMarvelMarvel Cinematic Universe 11 comments 0 Facebook Twitter Google + Pinterest Sean Gerber Sean Gerber is the founder and editor-in-chief of Modern Myth Media. When he's not writing here, you can catch him as the host of Popular Opinion Podcast, Batman News, and Marvel News! previous post Ronan The Accuser Is Less Than Friendly In GUARDIANS OF THE GALAXY next post Scoot McNairy Joins BATMAN V SUPERMAN You may also like ‘Guardians of the Galaxy’ Props Spotted on... July 21, 2013 Bradley Cooper Offered Rocket Raccoon August 21, 2013 The Secret’s Out- GUARDIANS OF THE GALAXY... July 20, 2014 New Batch Of GUARDIANS OF THE GALAXY... July 1, 2014 First Look: GUARDIANS OF THE GALAXY Blu-Ray... November 13, 2014 MMM #203: GUARDIANS OF THE GALAXY Press... July 24, 2014 Hot Toys Goes Deadly With Gamora From... August 8, 2014 STAR-LORD Takes Center Stage In GUARDIANS OF... June 12, 2014 GUARDIANS OF THE GALAXY 2: ‘Whoa. That’s... February 6, 2015 Lee Pace Closing in on Villain Role... April 24, 2013 Robert Reineke This suggests two things to me. The first is that Marvel / Disney is happy and confident with at least 17 minutes of GotG. The second is that it suggests that perhaps box office tracking for GotG isn’t quite what Disney / Marvel is hoping for and they think they can goose it. That’s what tracking is supposed to be used for, not as a bludgeon to proclaim the death/success of a movie but as feedback for marketing. Michael Lalaian Here is a text message I got from a friend yesterday, word for word. Note, he is not a comic book fan, at least not the kind who cares about the stuff people who visit this site do: “What’s the deal with guardians of the galaxy? Is that, like, for real? I saw a trailer for it before Chef. I couldn’t figure out if it’s a spoor of avengers or if it’s a real thing people are supposed to get excited about” I don’t know how reflective this is of the general audience perception. Robert Reineke I’d say that it’s somewhat representative, just as anecdotes about mothers being into Rocket are somewhat representative, but I expect the marketing types to have a better handle on this. That’s what tracking is supposed to figure out. In any case, I’m taking the internet with a grain of salt. If I were to believe the internet, Serenity and Snakes on a Plane would have been big successes. Honestly, I don’t think we need to be in the prediction business. I hope GotG is good. And I like for good movies to be successful, but nobody is making GotG disappear from existence if it isn’t a financial success. Nor are Disney and Marvel going under. Other than that, I’m find with just reporting the news and critiquing the movie. I don’t feel like I particularly need to be part of the hype or be in the prediction business. It’s opening in about a month and we’ll probably get a new trailer soon and a slew of commercials. Sean Gerber I’m almost as fascinated by the business of superhero movies as I am the movies themselves, but yes, personal anecdotes, my own included, are far from a representative sample from which we can gauge mainstream audience interest. Being a good film is the first and most obvious step. Next, I think the difference between GOTG being a solid performer and exceeding tracking and studio/pundit expectations is a family multiplier. Families showed up in droves for THE AVENGERS, helping the film continuously surpass expectations even as they were adjusted upward multiple times. If GOTG can be family accessible like AVENGERS while having similar “great, fun time at the movies” word of mouth, then it could have a better than expected franchise debut. If it’s just for the more grownup Marvel fans, then $400m worldwide is a generous start. The soft summer box office could also help. There’s movie ticket money burning a hole in people’s pockets right now. Seems like they’re all waiting to hear that something is great and can’t be missed. Of course, GOTG needs to be really good in order to get those folks off the couch. Robert Reineke I think the business of movies is an interesting topic too, but we are operating in a vacuum of facts and people with access to the tracking data certainly have an upper hand as far as analysis. I’m an engineer in my day job, I like to have hard data to crunch, and we’re really only guessing at what Marvel and Disney are thinking at the moment. I kind of think that people don’t necessarily have “movie money” in their pockets, as much as they have “entertainment money”. Dinner and a movie just may turn into dinner and drinks if people just aren’t interested in the movies out there. Sean Gerber Sure, we can call it “entertainment” instead of “movie” money, but people like to spend their entertainment budget on movies when they’re confident something is worth seeing. They haven’t had that confidence in very many films this summer (and for good reason). I’d guess that if a new franchise from a trusted brand emerges with a good critical reception and positive word of mouth, they’ll have money ready to spend on it. And yes, we are ultimately guessing and speculating on what we think Disney and Marvel are thinking (like the two suggestions this early IMAX footage made to you), but that doesn’t mean our guesses are wild or far off. Also, and with apologies for being THAT guy, I’m not completely without access to people who know what the internal thinking is. Robert Reineke You can be THAT guy. I appreciate getting some hint at the inside scoop. I don’t think it’s too big a leap to think that Disney / Marvel taking the unusual step of showing 17 minutes a month before the movie opens indicates that they think it will be good for the bottom line. What a “better” opening means is still wide open. Nothing between $30 million and $80 million for an opening weekend will really surprise me, although I’m guessing somewhere around $60 million. An opening like Maleficent seems like a reasonable ceiling to GotG. Sean Gerber $30 million would surprise me. If I were to make an educated guess, the studio’s expected floor is somewhere between $60m and $70m. Each of Marvel’s last two “first” films, THOR and CAP, were able to hit that mark pre-AVENGERS in 2011. Of course, where Marvel has really padded its bank roll is the international market. That seems to be where sequel justification is going to come from more often in the near future. Robert Reineke This Summer where a well reviewed science fiction action film starring Tom Cruise can’t open to $30 million, tells me to not take anything for granted. Now, GotG has been much better marketed than Edge of Tomorrow, so there’s that. stock I think I’d just as soon see the whole thing at once and get it over with. But that poster is kind of cool in a retro way. Man-cave material, of course. Robert Reineke I’d think I would need to go to another film afterwards to justify the trip to and from the theater. It’s not like I’m not planning on seeing GotG in the first place and I don’t need to sit through the same 17 minutes twice. But, if it drums up interest, good for them.