Movies SNOWPIERCER Speeds to VOD Today (and the Future of Movie Distribution?) written by Robert Reineke July 11, 2014 It’s not quite day and date, but SNOWPIERCER hits video on demand today in America two weeks after its very limited release to theaters. Many, myself included, have criticized the limited roll out and promotion of one of the best reviewed films of the year with a name cast, but it’s worth considering if we’re behind the times. Day and date has been a thing for a while now with really small scale independent films. And apparently it’s been a boon for these films as more and more of them seem to be showing up. The big secret of Hollywood finances is how much the studios are reaping in VOD revenues. Generally, Hollywood is not in the business of hiding successes, but it’s a touchy subject with theater owners who see it as direct competition. Especially for theater owners who have had to undergo costly upgrades over the last decade for digital and 3D projectors. Theater owners successfully blocked an early VOD release of TOWER HEIST which was designed as an experiment, so they have some clout. SNOWPIERCER, with its lower profile, may be an interesting choice for experimentation. Its reviews are stellar, it’s an action movie with obvious production values, and it boasts an all star cast. There’s very little difference, except for its director, from what you normally see at the multiplex. I don’t see VOD becoming less important in the future, so perhaps this is a cutting edge approach to releasing films. Maybe it’s too early, but it’s probably more like the future than theater owners would like to admit. In any event, instead of being available in 250 outlets, SNOWPIERCER is now available in hundreds of millions of outlets. The work stands intact and it’s readily available to watch. Perhaps we were too harsh in our criticisms of Harvey Weinstein. Two related articles: The LA Times on SNOWPIERCER and VOD. Christopher Nolan’s Wall Street Journal Op-Ed on the future of movies. SNOWPIERCER Speeds to VOD Today (and the Future of Movie Distribution?) was last modified: February 21st, 2016 by Robert Reineke Related Snowpiercer 5 comments 0 Facebook Twitter Google + Pinterest Robert Reineke previous post AGENTS OF S.H.I.E.L.D. Earns An Emmy Nomination! next post Marvel Returning To Hall H At SDCC 2014! You may also like Brand New INTERSTELLAR Trailer Explores The Cost... July 30, 2014 Dolby Cinema Provides A Moviegoing Experience Worth... March 29, 2016 Latest Look At ‘Gravity’ Showcases The Film’s... July 24, 2013 Open Forum: Maze Runner: The Scorch Trials September 18, 2015 IMAX Goes “Behind The Frame” With THE... October 1, 2013 Open Forum: SAN ANDREAS May 28, 2015 ‘Star Trek Into Darkness’ Review May 20, 2013 TEENAGE MUTANT NINJA TURTLES’ Gets A New... June 25, 2014 Paul Walker: 1973-2013 December 1, 2013 Director Paul Feig Reveals His New GHOSTBUSTERS January 27, 2015 Robert Reineke I’ve edited the article to add two links at the end which I think are relevant to discussing the future of movies, VOD and theatrical. stock If its a film I want to see, like DOTPOTA, I’ll definitely need to see it at the theater, and I’m disappointed I won’t get to see this film that way. But I’m also not a big crowd guy, cuz they tend to make the viewing experience about them, rather than the flick, so I’ll wait a week or so and see it in a matinee with 5-10 other people in the room. Other than the occasional cough or slurp at the end of a drink, its remarkably peaceful. and I get more out of it. Last flick I saw on opening was TDK. Great! Awesome! Not going to do it again. As far as VOD I’m as against looking at people watching a show, or a movie on their personal device, as I am watching a person walk down the hall looking at their cellphone. Hello, Earth to idiot, life’s going on here. The self-indulgence is mind-boggling to me. And they advertise it as a good thing. Don’t look up in the subway. Don’t make eye contact. Watch Sex and the City. Worse case scenario: Rental in 3-6 months. At least I got a 42 inch screen. Robert Reineke I’m well in agreement that watching a movie on a phone is pretty awful. No one can claim to really have seen, say, Lawrence of Arabia that way. That said, as tvs get bigger and better, the line between the motion picture theatrical experience and the motion picture home entertainment experience shrinks. Getting together with a bunch of friends and watching Snowpiercer on a 42-inch or larger television at home, now, sounds like a good compromise if it’s not playing near you. And, there are large swathes of the US where something like Snowpiercer never would have played in the first place. Not everyone is lucky enough to live near a multiplex, never mind an arthouse theater, so there’s an argument to be made that the moviegoing experience is getting better. The LA Times also has an intriguing quote. Basically, that take out hasn’t killed the sit down restaurant business. Of course, the difference is that theaters don’t get to share in the revenue from VOD to help support their overhead, but it certainly can make a difference to films that will suffer from limited distribution and need to make the most bang for their buck marketing wise. One advertising campaign for theatrical release and one advertising campaign for video release is perhaps inefficient and wasteful. Darren James Seeley I was really excited to see the film. I caught it on VOD. And all I could think about was What A Pile Of Overrated Junk. Running through my mind halfway in was ‘how long were these people on the super train. It would make sense if they worked in sections of the train like the garden or the fish tank, or in the rave-club (!?!); the railway around the world was a massive plothole itself (who built it during the alleged Ice Age?) as is the ‘class structure’. (how do the rich GET rich?) I was starting think that the “shoe” part of the train was being cannibalized by the other cars (the fish grinder/waste dump and the butcher car could have been tied into the theory) but it turns out that only the “poor” car had the cannibals and were fed the waste bars so they stop the practice. At first, the over the top acting annoyed me, until it was revealed that most of the train’s population have gone insane. The FX was a bit off but for VOD it’s fine. If I saw this in theatres I would be disappointed. Robert Reineke We’ll agree to disagree, but I think it’s clear that this isn’t hard science fiction but allegorical science fiction. Holding it to the standards of hard science fiction, isn’t the yardstick to be using, IMO. Any more than one would hold BRAZIL to the standards of hard science fiction. And it’s no coincidence that a main character is named Gilliam. I’ll also note that a bunch of the “holes” in the functioning of the train can be covered in the parts that the movie intentionally skips over between the aquarium and the school through a simple expediency of a cut. The film isn’t interested in answering those questions, because the thrust of the film is the social allegory, not in proving how the train somehow makes sense. Heck, that’s precisely the point of the film, the system of the train (the world) doesn’t make sense.