Walt Disney Studios TOMORROWLAND TV Spot Delivers Science Fiction Fantasy & Mystery written by Sean Gerber February 1, 2015 Disney premiered a new TV spot for TOMORROWLAND during today’s game. There’s a lack of new information given about the plot, but an abundance of intrigue and awesome sci-fi fantasy visuals. I can’t escape the feeling that this film is going to surprise a lot of people and stake its claim in a very crowded summer movie season. TOMORROWLAND arrives in theaters May 22. TOMORROWLAND TV Spot Delivers Science Fiction Fantasy & Mystery was last modified: February 20th, 2016 by Sean Gerber Related Tomorrowland 7 comments 0 Facebook Twitter Google + Pinterest Sean Gerber Sean Gerber is the founder and editor-in-chief of Modern Myth Media. When he's not writing here, you can catch him as the host of Popular Opinion Podcast, Batman News, and Marvel News! previous post Weekly Ratings Roundup: January 25, 2015 to January 31, 2015 next post The Indomitable JURASSIC WORLD Super Bowl Spot You may also like Disney Releases First PIRATES OF THE CARIBBEAN:... February 17, 2015 Disney Releases New INTO THE WOODS One-Sheet September 16, 2014 MILLION DOLLAR ARM Review May 15, 2014 Watch This Incredible IMAX Sneak Peek For... March 31, 2016 CINDERELLA Teaser & Poster Unveiled May 15, 2014 MALEFICENT Spreads Her Wings In New Trailer March 19, 2014 QUEEN OF KATWE Review September 23, 2016 Disney’s THE JUNGLE BOOK Adds Walken &... July 28, 2014 The Jungle Book: How Kingsley Connected Kipling... April 6, 2016 Open Forum: TOMORROWLAND May 21, 2015 Robert Reineke I thought it was the wrong trailer for the Super Bowl. Too subtle and lacking substance in a situation where people are going to be getting a refill or talking. I appreciate the slow roll out, but it’s totally possible to cut a trailer that focuses on character, stakes, and conflict without giving the whole movie away. Sean Gerber I think character, stakes, and conflict are tough to pull off in 30 seconds for something that’s not an established franchise. It’s very clear that mystery, intrigue, and a dash of visual fascination (with George Clooney for good measure) are the main selling points in this marketing campaign, which I like. It’s always a gamble to ask an audience to come see the movie for themselves in order to figure it out, but I think Disney can pull this one off. FWIW, the TOMORROWLAND spot got the biggest reaction of any movie spot at the SB viewing party I attended. Robert Reineke Disney has the money, heck they should be rolling in it with Avengers and Star Wars this year, to pop for a 60 second spot. I’d rather spend the extra money on a spot that I was convinced would wow people rather than put out a compromised spot. (That’s of course if you agree that it was a compromised spot. Opinions can vary.) I’m not sure that I agree that Disney is really selling this one on mystery. They pretty much give away what Tomorrowland is in the teaser. They’re selling the high concept first, if anything. In many ways, it’s the opposite approach of something like The Matrix. That said, I hope the film is a success. We need original concepts to succeed. Heck, I want Brad Bird to succeed. That said, the spot was met with pretty much a shrug at my party. And overall reaction seems to be pretty muted judging from various articles. Still, Disney is of course monitoring the reaction and I expect they’ll modify their campaign as necessary. Robert Reineke FWIW, out of the Super Bowl movie ads as a whole, the two ads I’d say, relative to what we cover, that were the real winners were Jurassic World and Furious 7. Both seemed to get across the characters, stakes, and conflicts of their films and throw in some big shots without giving the whole movies away. Yeah, Jurassic World looks like it’s going to be the Jaws 3D of its franchise, but it certainly seems to be embracing that. And I’m sure Furious 7 is giving exactly what fans of that franchise are looking for. I think Tomorrowland could certainly be a much better movie than those two, but the ads to date seem to be selling the high concept (look a futuristic city! and George Clooney!) over the substance. Part of me thinks that the futuristic city aspect of the story isn’t as big a draw as Disney thinks. After all, we’ve been seeing futuristic cities since Metropolis. Sean Gerber I’d point to Xandar in Disney’s (by way of Marvel) own GOTG as a bright, futuristic location shown in broad daylight as something that could take a little steam out of TOMORROWLAND’s “you’ve never seen this before” approach. I think we’ll get a more substantial look at TOMORROWLAND no later than mid-March with CINDERELLA. Robert Reineke Yeah, Xandar is a good recent example. Coruscant from Star Wars and San Francisco from Star Trek as well. Not to mention, Metropolis, Gotham City, and BLADE RUNNER. I’m sure Tomorrowland will be fun to view on the big screen and at leisure, but I don’t think that a shot of a futuristic city by itself is all that striking of an image. If anything, I find the idea behind Tomorrowland a lot more interesting that the visualization of Tomorrowland. I agree though, that there’s a lot of marketing left, including likely trailers with Cinderella and The Avengers. Joshua Nathan Strong I am really excited to see this movie. As someone who grew up watching the films of Lucas and Spielberg and reruns of the old Flash Gordon and Buck Rodgers on PBS and TCM every Saturday afternoon, it makes me very happy to see that family oriented genre entertainment is coming back with Star Wars coming back, Interstellar and Tomorrowland coming to theaters in 2016, it seems like that type of entertainment is making a come back.