Movies China and Valiant Get Into the Superhero Universe Business written by Robert Reineke March 10, 2015 Perhaps telling us about the changing state of the world, China based DMG Entertainment has cut a $100 million deal to develop the Valiant Universe for television and films. It’s still early, but how much do you want to bet that it will be a shared universe? (courtesy of Deadline) I don’t know if I’m particularly interested in the exploits of Bloodshot or X-O Man of War, but I know Valiant has its fans and has had moments in the sun. And it probably is the most interconnected superhero universe left. Jim Shooter obviously was ahead of his time. I do think it tells you something though that a Chinese company is involved. Last weekend, China itself outdid the US box office. Granted, it was a bad week in North America, but that wouldn’t have been dreamed of a short while ago. And there’s every reason to expect that China will keep growing as a box office force. That association could be quite a coup for Valiant, and a challenge for American companies, if that Chinese connection pays off with increased access to China’s market. Or if the Chinese intervene and limit foreign superhero titles from entering their market. Obviously, we’ll have to see what comes of this. Perhaps nothing. But, I think there are some major potential changes in this news and I do think it’s only a matter of time before China starts to leverage its box office into affecting the content. They’ve already done so indirectly. I’d definitely take this seriously if I was an American studio. China and Valiant Get Into the Superhero Universe Business was last modified: February 21st, 2016 by Robert Reineke Related DMG EntertainmentValiant 2 comments 0 Facebook Twitter Google + Pinterest Robert Reineke previous post Marvel: Groot To Get His Own Comic! next post See The Full Trailer For Marvel’s DAREDEVIL! You may also like Open Forum: BLACKHAT January 15, 2015 Interstellar Goes IMAX April 16, 2013 Legendary Relationship Ends June 25, 2013 Open Forum: TERMINATOR: GENISYS June 30, 2015 OPEN FORUM: FURIOUS 7 April 2, 2015 BIRDMAN Takes Flight in New International Trailer July 31, 2014 Open Forum: SAN ANDREAS May 28, 2015 It’s a Lovely Day for a new... December 10, 2014 Director Paul Feig Reveals His New GHOSTBUSTERS January 27, 2015 Retro Review: MAD MAX BEYOND THUNDERDOME May 11, 2015 Sean Gerber This really is a fascinating story. While it’d be easy to write this off as “Not DC, not Marvel, so who cares,” this situation is well worth monitoring. China is a big player at the global box office and only getting bigger as more theaters are built. DMG Entertainment is no joke either. DMG’s partnership with Marvel on IRON MAN 3 helped that film score $121 million in China alone. I’m sure these movies will be intended for markets beyond China, but that market could propel Valiant-based films worldwide. We’ve already seen big blockbusters, like TRANSFORMERS last year, catering to the Chinese audience. DMG ought to be able to reach its home audience in new and exciting ways that America studios will be hard-pressed to match. While Valiant’s superhero lineup lacks the name recognition of Batman and Spider-Man, so did Guardians of the Galaxy. The question is: how particular will international audiences, especially in China, be about brands? Will they care about these films not being Marvel or DC, or perhaps grow to appreciate Valiant if the characters and stories are positioned in a way that’s more relevant to them? Obviously, good content must be created first, so it’s way too early to answer these questions. Like you said, Robert, this is still something to be taken seriously by the major studios here. Robert Reineke I think that China could also bring some fresh voices to the West. Or, at least, some unfamiliar voices. While I doubt we’ll be seeing a Wong Kar Wai superhero movie anytime soon, I could see China recruiting someone like Johnny To. Or even letting John Woo loose again.