Marvel Studios Marvel Studios Passes On SDCC Presentation This Year written by Sean Gerber March 9, 2015 Every year, Marvel Studios hosts the main event panel inside Hall H at San Diego Comic Con. Once the Marvel panel is over on Saturday evening, it’s time to party all night in advance of one last lap around the convention floor and a long journey home on Sunday. The only exception has been 2011, but according to GUARDIANS OF THE GALAXY (and GOTG 2) writer/director James Gunn, Marvel Studios is not coming to SDCC in 2015. During a Facebook Q&A session last Saturday, Gunn mentioned Marvel’s intentions while answering a question about his own SDCC plans. To quickly clarify, Marvel Entertainment will absolutely be at Comic-Con with a gigantic (and jam-packed) booth in the heart of the convention floor along with various panels for comics and likely television. While he didn’t specify, it’s a good bet Gunn was referring to the moviemaking branch, Marvel Studios. Marvel Studios not having a panel at SDCC seems crazy and many of the fans lucky enough to score Saturday tickets to the convention are probably wondering why. Marvel has big movies in 2016 to promote and perhaps even debut footage from in CAPTAIN AMERICA: CIVIL WAR and DOCTOR STRANGE. Is Marvel skipping SDCC this year so the studio won’t have to compete for attention and coverage with a DC movie panel from Warner Bros. or a STAR WARS presentation from fellow Disney-owned Lucasfilm? Marvel Studios has not made a habit of letting its competition dictate how the studio goes about making and marketing its movies. The truth behind this decision is likely far less juicy, instead coming down to simple practicality. If Marvel Studios really isn’t hosting a panel in SDCC, it’s because the studio doesn’t really need to. Having already announced all of its films through July 2019 and the Spider-Man deal with Sony, there really isn’t much left in terms of big news for Marvel to drop on the 6,000 Hall H attendees and the millions following the panel online. The casting of the new Spider-Man will likely be completed and announced before July’s convention. Casting for other major roles in films such as GUARDIANS OF THE GALAXY 2, CAPTAIN MARVEL, and INHUMANS is probably too far off at this point. With all major announcements spent, what remains are the usual parading of movie stars and the debut of exclusive footage from films currently in production. Marvel could certainly use a Hall H panel to show the first shot of Spider-Man in the Marvel Cinematic Universe during a CAPTAIN AMERICA: CIVIL WAR sizzle reel and the fans would got nuts for it. Still, Marvel has other options. Even though Marvel trotted out the cast at SDCC 2010, it seemed unfathomable that the studio would skip the convention in 2011 and not do a panel for the culmination of its first several years of filmmaking, THE AVENGERS. That’s exactly that Marvel did, but THE AVENGERS still got a panel at Disney’s D23 Expo the following month. That, in all probability, is what we are going to see again in 2015. Marvel Studios is expected to have a presentation at the biannual expo this year, just as it did in 2011 and 2013. At that presentation, fans will probably get to see the first footage from CAPTAIN AMERICA: CIVIL WAR and maybe even DOCTOR STRANGE. All the usual buzz Marvel would get at SDCC will be heard coming out of the Anaheim Convention Center. It is a venue that gives Marvel and Disney more bang for their marketing buck, as the former continues to move beyond the traditional convention system. Putting on a panel at SDCC is not cheap. Travel and accommodations for staff and stars comes at a premium that weekend. Those are only the beginning of the steep costs associated with the convention. Many wondered if Marvel would repeat its 2011 absence in 2013, but the studio opted for presentations at both Comic-Con and D23. The issue there, however, is that aside from a few differences in the movie star lineup, the presentations were mostly the same. Most of the footage Marvel showed at D23 was shown to the Hall H crowd just weeks before. In addition to not wanting to give the same presentation twice, Marvel introduced a new concept in 2014, which could have been a one-off, but may be a sign of things to come. Last October, Marvel took over Disney’s El Capitan Theatre in Hollywood, CA to announce its Phase Three slate, consisting of nine movies between 2016 and 2019. Fans were invited to attend as Marvel Studios President Kevin Feige and stars Robert Downey, Jr. and Chris Evans appeared on stage. Chadwick Boseman was brought out and introduced as the star of Marvel’s BLACK PANTHER after first appearing in CAPTAIN AMERICA: CIVIL WAR. Basically, Marvel threw its own Hall H panel on a Tuesday at 11:00am local time. The fans and bloggers showed up and they, along with those who could not be there, kept all of Marvel’s news in the online conversation for the next several days. It was Comic-Con without Comic-Con. In recent years, there have been more and more questions as to the true value SDCC offers movie studios in exchange for the cost of hosting a panel at the show. SDCC was a terrific venue for Marvel Studios in its early years, especially in 2007 when the studio debuted footage from IRON MAN, generating strong early buzz for the film, which was Marvel’s first. But Marvel isn’t the little engine that could anymore, having since grown into the unstoppable locomotive that does all the time. Passing on SDCC in 2011 certainly didn’t have an adverse impact on Marvel’s THE AVENGERS in 2012. That film made $207.4 million on its opening weekend (a record that still stands) before going on to earn $623.4 million domestically as part of a $1.52 billion total worldwide. Using D23 as a launch platform worked out okay. Marvel isn’t the only studio that’s found massive superhero success without Comic-Con. Don’t let recent years fool you, as Warner Bros. had no issues promoting Christopher Nolan’s THE DARK KNIGHT and THE DARK KNIGHT RISES without Hall H panels. Both films had domestic opening weekends in excess of $150 million and earned over $1 billion worldwide. A big panel at SDCC simply isn’t needed to reach lofty box office goals. Furthermore, being the talk of the town in San Diego that weekend hardly guarantees big financial returns (see: SCOTT PILGRIM VS. THE WORLD). It’s easy to put a dollar figure on how much its costs to make big splash at SDCC, but much harder to accurately assess what is gained in return. At this point, it’s clear that the primary purpose of SDCC panels for movie studios is fan engagement. The Marvel panel and others like it are rewards for fans. Gratitude for their patronage and word-of-mouth marketing is paid by allowing them to be the first to hear major announcements or see footage from upcoming films. It’s really all in good fun. Marvel is not turning its back on this concept. The studio simply has other options it can exercise to engage and reward its fiercely loyal audience. The Marvel brand is powerful enough for the studio to march to the beat of its own drum and bring its fans along for the ride in new and exciting ways that perhaps do not require logging in with a Member ID on a Saturday morning in February and hoping for the best. That is, of course, except for D23 off-years in which fans will probably still need the odds to be ever in their favor. Marvel hasn’t changed. Marvel is changing the game. Marvel Studios Passes On SDCC Presentation This Year was last modified: February 20th, 2016 by Sean Gerber Related MarvelMarvel Cinematic Universe 13 comments 0 Facebook Twitter Google + Pinterest Sean Gerber Sean Gerber is the founder and editor-in-chief of Modern Myth Media. When he's not writing here, you can catch him as the host of Popular Opinion Podcast, Batman News, and Marvel News! previous post AVENGERS: Thor Claims Victory Over Ultron In SNL Sketch next post Disney Takes You To TOMORROWLAND In New Trailer You may also like Marvel Movie Roundup- Casts and Budgets Grow May 25, 2012 Marvel Cinematic Universe Phase 2 Collection Announced July 17, 2015 Marvel to Assemble 10-Disc ‘Avengers’ Set June 1, 2012 Whedon Makes His Marvel Through 2015 August 8, 2012 Marvel Makes Room For Spidey – 4... February 9, 2015 Zendaya’s SPIDER-MAN: HOMECOMING Role Reportedly Revealed August 18, 2016 Get Ready For THE ULTIMATE MARVEL MARATHON! April 6, 2015 Brilliant Concept Art for Marvel’s Phase 2... April 2, 2013 Marvel Studios Shifts Phase 3 And Adds... October 8, 2015 Marvel Studios Rocks Hall H With ANT-MAN,... July 27, 2014 Michael W Cornish Looks like Marvel is all out of announcements…….or……they decided to play by their own rules. Why cram all your announcements in an hour time slot and share the weekend with everyone else. They can announce what they want, anytime they want, and invite who they want and keep all the spotlight for themselves if they do it on their own. Adrian Edmondson No big deal . Looking forward to the coverage from Team MMM though during and after the event . MrDean245 . One rule for one, comes to mind. At what point does a company gain praise regardless of its action? Do something and your are great, do nothing and you are changing the game and even greater. Arguably no one needs to do SDCC, a Star Wars or BVS trailer would melt the Internet over night, with no need for additional promotion. I think at this point Marvel could make a movie about a flying turd and the fans would bring in $1bn….. See Thor 2, Iron man 2&3, and agents of Shield. The last of which gets more coverage on this website when it’s off air, than all other Modern Myth-esque tv shows combined whilst on air. Sean Gerber It’s human nature to think that because someone does not share your views on a topic (or set of topics), that person must have some predilection that prevents him or her from ever being able to agree with you in the first place. That’s much simpler and easier to accept since it validates your own opinions by protecting them from reasonable opposition. It’s much harder to look at the more complex and specific reasons behind the differing viewpoints and then see if you still feel as strongly about your position. Despite this unfortunate tendency, which I’m sure even I’m guilty of exhibiting on occasion, I took the time to write over 1,200 words reporting what the situation is, explaining what factors may have played a role in the development of the situation, and articulating my opinion on the matter. Come to think of it, I really should have just said, “They’re right, because they’re Marvel!” No doubt that would have conflicted with the point made about a company not named Marvel also skipping Comic-Con (for years) and still finding great financial success with its superhero films, but I shouldn’t have bothered myself with such contradictions. I’m quite confident that I’d be able to say exactly what I saw and smelled if Marvel, or anyone, put out a flying turd. I share the same confidence in Marvel fans and critics all over the world. I understand how you feel about IRON MAN 2, IRON MAN 3, and THOR: THE DARK WORLD. There are many who share you views on each. Conversely, there are many who do not. To be accurate, only one of those films made $1 billion and as we look at numbers, it’s worth noting that more critics liked those three movies than disliked them. There goes the TRANSFORMERS argument. At this point, it’d be completely fair of you to challenge the merit of binary review aggregators. It would be equally fair of me, though, to then counter with the obvious point that my own assessments of any film I write or podcast about are also not binary. For the sake of both fairness and efficiency, I jumped forward and made the point here. So if I say, and I do, that all Marvel Cinematic Universe movies have been good, that doesn’t mean they are all equally good or that I do not still have criticisms of each. They are not, and I do. Confident as I am in my own assessments, just as you are, I freely acknowledge that there are people, many actually, who do not like the aforementioned films along with other offerings from Marvel Studios. That said, I also understand that just because a vocal minority on the internet says a film is bad, they do not define that film’s reputation or place in history. For example, THE DARK KNIGHT RISES, at $1 billion worldwide and 88% on Rotten Tomatoes, can only be branded a disappointment in a more individualized sense. Getting to the more specific points referenced from the article, there’s not as much praise in it so much as there is a simple acknowledgment of what’s happened and theories as to why. As articulated in the text above, there are some reasons behind the decision not to have a panel at SDCC that apply to all studios and other reasons that are unique to Marvel. D23 and the El Capitan Theatre event are, in fact, unique to Marvel because Marvel is the only company do have done those things. Those actions are outside the norm in how the superhero movie marketing game has been played and thus Marvel can reasonably be called game-changing. It’s also worth noting that saying a company is changing the game is not inherently positive or negative. It really depends on whether or not people like the change. It’d be equally valid for people to leave comments here saying that Marvel is changing the game for the better, or the worse. Finally, regarding television coverage, I hear you. In truth, no modern myth TV show gets the amount of coverage it deserves. With respect to Robert Reineke who is a fantastic contributor and covers all shows equally in his ratings articles, I am personally responsible for generating the vast majority of content read on Modern Myth Media. I do this while having a more than full-time job and a family on which to spend my time. What remains of my day goes to MMM. I cannot cover everything and must be selective with what articles I post. Marvel shows tend to get more coverage because they are in continuity with movies. Superhero movies, as you can undoubtedly tell, are the main focus of MMM. The Marvel shows feed the narrative of the medium that my followers want to know about most, as confirmed by the number of views for articles and number of downloads for podcasts about movies relative to television. Even so, DC shows are still covered here and I am in the process of evaluating potential contributors to improve all television coverage on MMM and make it more comprehensive. Your feedback in this area is noted and being worked on. stock Hear hear, Sean! This is your site. What you post and choose not to post is completely your decision, as it should be. I’ve been posting my thoughts here long enough for you to know me as well as you can from anonymous posting. I didn’t like many aspects of Thor TDW or IM3 and you allowed me to have an avenue to voice them. That’s important. That said, if I have a criticism, maybe its one you’d understand. I was shocked that you neglected to mention Leonard Nimoy’s passing. I don’t visit many sites and I’m sure his death was noted on a great many, but I saw the most heartfelt one on a political site, which surprised me. But nothing here. Not even an RIP post. Not even from Robert, whom I take to be very interested in Modern Myth cinematic history. Now I really don’t think this is a debatable point, (maybe someone can articulate how it is) but Leonard Nimoy is one of the main reasons you have a Modern Mythology to celebrate. He, along with Roddenberry created a character, who, among others, was so important to fans that they created a sub-culture to ensure that myth’s survival. Now I grant you, I’m older, I can’t keep up with everything nor do I care to, because I don’t often care who is playing who, which comic book characters make it to the big screen, and how the special fx are done. In short, I’ve already seen it all, and nothing really floors me anymore. I care more about story, character, plot, and whether or not I can give a damn about the outcome. More anyway, than whether a suit seems functional or a whizzing effect makes it look like the Flash is really fast. You can see just about any million dollar effect done on a razor commercial. Its hard to get old. I envy your youth and would say only: Enjoy it! It too, passes. But I entreat you as a visitor, to remember the past as well. The past gives you your present. LLAP Kerry Vanderberg Of course Marvel decides to do this THE FIRST TIME I’M ABLE TO GO TO COMIC CON!!! Obviously Marvel doesn’t need to do this, but I have to admit that as a fan this is really disappointing and upsetting. I’ve been wanting to go to Comic Con for the last 4 or 5 years, and have not been able to either because I couldn’t afford it, or because they sold out before I had the chance to purchase them. Now I finally get my first time to go, and Marvel – one of the primary reasons I wanted to go in the first place – is now not going at all. As you say Sean, Marvel can do their own announcements like at the El Capitan theatre. The problem is not everyone who goes to Comic Con lives in the LA area. I live in the Bay Area, and I doubt Marvel will ever do any kind of announcement tour or make an event for the fans anywhere outside of Los Angeles. Look, I’m sorry if I’m coming off as a whiny fan-boy. I know I’m not entitled to anything, but Marvel Studios’ Hall H show is truly one of the biggest reasons my friends and I planned to go in the first place and want to camp out in line for all the Hall H presentations. Admittedly my first reason for going will be hopes for a BvS panel and special footage, but seeing Marvel do their thing was a very close 2nd for what I wanted to be in Hall H for. Now that’s gone, so I hope my frustration and disappointment is understandable. I’m going because I genuinely wanted to experience what Marvel has done at Comic Con over the last 8 or so years, and now it’s my first opportunity and I don’t even get to have that experience. I’ve even gone to Wonder Con the last two years when I couldn’t go to Comic Con, in an effort to try to get some kind of a similar “Con” experience, but Marvel really doesn’t bother with that one. Again, I’m sorry for the angry rant. Yes, the logic of what Marvel is doing makes perfect sense. No, I’m not entitled to anything. But it still sucks that this was going to be my first chance to actively participate in this event, and they decide not to go. I’ll still be waiting in line for Hall H on saturday, but I only have one major reason to do so, and I was hoping that both WB’s and Marvel’s panel would make the con experience really special for my first time going. Sean Gerber I think it’s completely fair for you and any SDCC attendee to be disappointed. Without question, Marvel’s Hall H panel has become one of the signature events of the convention even though only 6,500 of the 100,000+ badge-holders can get in. You’re not acting as though Marvel has wronged you in any way, just stating how you personally feel about not seeing a Marvel panel. That’s perfectly reasonable. Don’t be too disappointed, though. In all the years that I’ve gone to SDCC, last year was my first Marvel panel. I could never attend before because I had other events to cover that kept me from getting in line for Hall H early enough to make it. As much as I loved the Marvel panel in 2014, I always had a ton of fun at SDCC in the years I did not attend Marvel’s Hall H festivities. Plus, like you said, your main event for SDCC is BATMAN V SUPERMAN. While nothing’s been announced, I believe Warner Bros. will be in Hall H with footage from both BATMAN V SUPERMAN and SUICIDE SQUAD. If that happens, you’ll be so excited about what you just saw that you’ll no longer worry about what you won’t see later that day. Kerry Vanderberg True. If Fox has something for X-MEN:APOCALYPSE that might almost make up for it. Sean, do you think this means that Marvel will stop hosing panels at SDCC from now on, or that they’re just skipping this year? Sean Gerber I honestly don’t know. Conservatively, I’ll guess Marvel will be back with a panel in 2016 since there is no D23 next year. In Whacky, Crazy, Anything Can Happen Land, I think it’s at least plausible that Marvel could put on its own event, whether it’s a presentation like the one at the El Capitan, or a full-on, biannual convention beginning in 2016 or perhaps 2018. A convention would allow Marvel to take its news and build it into a revenue-generating event like Star Wars Celebration. Perhaps that’s too ambitious, but anything can happen in this land! oliver_chang I think it’s quite straightforward, Marvel is sick of pouring down the money at SDCC and only have WB/DC making headlines in the mainstream media the next day, didn’t happen from 2010-2012, but started from 2013. So if they have D23 why not save some buck and let the world focus on you in your own show? Though I feel sorry for those who bought tickets a year in advance hoping to attend a showdown event between BvS and Cap 3. Jett Batmanonfilm Studios are — and have been — slowly pulling back from attending SDCC over the last few years. I suspect at some point, they might all skip it. The bottom line is that it costs A LOT for these studios to present there, but the return probably doesn’t match the expense. Frankly, everyone who goes to Comic Con is going to see those films anyway and the studios realize that. It boils down whether or not they want to spend the money for what essentially amounts to doing something cool for the fans. As Sean pointed out, the entire Dark Knight Trilogy skipped SDCC and did just fine (Bale and Nolan went to Wondercon for BEGINS and Nolan and the cast went to Wizard World Chicago for TDK – that’s it). Adrian Edmondson I was there for Wizard World with my wife sitting about three rows back of the panel . We both were treated to an awesome evening of meeting the cast and seeing that trailer , though it would have nice to see Heath in the flesh before his untimely passing . That is a memory I will forever cherish . One of the greatest trilogies in my book along with Star Wars . superdeluxe I’m guessing It’s All about D23.