Movies TERMINATOR: GENISYS and the Case of the Spoilery Trailer written by Robert Reineke April 13, 2015 There’s no question that the newest reboot of the TERMINATOR franchise has been fighting an uphill battle for attention in the market place. Today they released a new trailer. A new trailer that goes out and reveals the biggest twist that makes it different from the previous entries in the franchise. Here’s a look at that trailer. Spoiler-phobes beware. I’m going to go out of the way and back the decision to reveal this spoiler. Yes, it’s a shame that the audience is not going to be surprised with this revelation on opening night. But, the surprise is meaningless if nobody is in the seats to be surprised. If you have to turn your surprise into the hook of the film, that’s at least better than having no hook at all. And, it’s not without precedent for this franchise. Clearly, watching TERMINATOR 2: JUDGEMENT DAY it’s clear that James Cameron was playing coy with the fact that Arnold Schwarzenegger was a good Terminator out to protect John Conner. Not so with the trailers which revealed quite early that the T-1000 was the real villain of the show. And what a villain that turned out to be. Yes, it was a big spoiler, but it also allowed them to market the cutting edge spectacle of the film and it clearly worked with the audience. You’d be hard pressed to find anyone complaining that the trailer was spoilery after they finished watching the movie. People talk about the “mystery box” like it’s purely a positive marketing tool. They forget the downside, the mystery box can backfire if people have the idea that it may contain 20 pounds of crap in a 10 pound bag. For this spoiler in particular, I’d like to say that I think it’s a good choice to reveal it as it opens up the possibilities for what a TERMINATOR film can be. It allows the Terminator and Skynet to have a personality. It allows an opposing philosophy to be espoused. It perhaps allows the film to be more than a chase film. It perhaps gives the protagonists a moral dilemma in how they proceed with defeating their foe. I think all of that is good news and I’m more interested in the upcoming film than I was before. I’ll also say that I’m still not completely sold on the film as a whole. There’s not a single image in this trailer that doesn’t look like a lesser imitation of James Cameron. That’s perhaps inevitable, James Cameron is one of the masters of action filmmaking and the TERMINATOR franchise is fairly limited in scope. Heck, TERMINATOR 2 is to some degree just a bigger remake of TERMINATOR. It’s possible that they have an intriguing idea in how to expand the scope of the franchise, but not the cast, crew, and director to give it any sort of vision. I’ll leave it to our readers to weigh in. Are you more interested? What’s the difference between a spoiler and a hook? What do you think of the big reveal? TERMINATOR: GENISYS and the Case of the Spoilery Trailer was last modified: February 21st, 2016 by Robert Reineke Related Terminator: Genisys 6 comments 0 Facebook Twitter Google + Pinterest Robert Reineke previous post Watch The New Trailer For MARVEL’S ANT-MAN! next post The Show Must Go On For WONDER WOMAN You may also like MAD MAX: FURY ROAD Reveals First Poster July 23, 2014 Open Forum: SPY June 4, 2015 OPEN FORUM: FURIOUS 7 April 2, 2015 Open Forum: THE DIVERGENT SERIES: INSURGENT March 19, 2015 TMNT Trailer Touts Turtle Power March 27, 2014 Michael Keaton is BIRDMAN June 12, 2014 Film Review: GRAVITY October 3, 2013 CinemaCon 2013: Warner Bros. Presentation April 17, 2013 Sign The ‘Dredd’ Sequel Petition For A... July 25, 2013 Another New Trailer Showcases The Force Of... September 4, 2013 pud333 Agreed. After the last two terminator films, it was clear they had run out of ideas. That’s why I wasn’t excited about this film beyond it having explosions. But this twist makes me more interested in the movie. Enough to buy a ticket? Maybe. I was certainly caught off guard by the twist though. Would have been nice to experience it in the theatre, but I wasn’t going to buy a ticket before anyway. Adrian Edmondson I may go and see this but it doesn’t scream ” run out and see this ” . I doubt this makes much money Adrian I get a “modest hit” vibe. It won’t bomb. It won’t be huge. It’ll make its money back but will disappoint the studio and their reinvigorated franchise hopes. Dennis Ramirez I’m torn. Robert, I can see you’re point about using the twist as the hook, but I can’t help but feel bummed that it came at the expense of genuine surprise. I like the Terminator, so I was already planning to see this movie, and I’d be lying if I said I didn’t feel somewhat cheated now that I know the twist. It’s a shame they had to resort to giving away secrets to attract people to the film, but I guess it’s understandable, given the quality of the last two entries in the franchise. GodlessCowboy When the original synopsis for this film came out I must have mis-read it cos i swear it said the franchise would follow characters in THE 20’s. I remember thinking how cool it would be to have a Terminator story set during the Prohibition with our heroes going up against the machines with nothing but Tommy guns. Guess it must have said THEIR 20’s. Now everything about this film is disappointing to me! T.J. You either die a hero (read: conclude a solid series of movies), or you live long enough to see yourself become a villain (read: turn into a bloated, confusing, uncreative franchise). Anyone hazard a guess as to which option I think Terminator is getting closest to?