Television Weekly Ratings Roundup: May 10 to May 16, 2015 written by Robert Reineke May 14, 2015 The 2014-2015 television season is almost finished, which means it’s time for season finales and the lead ups to them. Let’s see how they’re doing. THE FLASH has had a loyal, dedicated audience all season and the season’s penultimate episode shows no signs of people losing interest as it posted a 1.5 rating in the 18-49 year old demographic and 3.65 million viewers overall. How many more ways are there to describe what a relative success this has been for the CW? The finale is next week. GOTHAM posted a 1.7 rating for its finale. That may be too high a hill for a CW show to climb, but THE FLASH has been nothing if not an overachiever this season. AGENTS OF S.H.I.E.L.D. seems to have lost the audience at some point as its two-hour finale posted a 1.3 rating in the 18-49 year old demographic and 3.88 million viewers. The DVR numbers are very good for the show, but those numbers have to be concerning for how the show is going to do when it returns. I think it will get 4 seasons, syndication beckons, but where it will end up on the schedule in Season 4 is anyone’s guess. The attrition in the ratings continued in Season 2, albeit at a slower pace than Season 1, but it was still a noticeable trend. Despite the fans generally being much more on board with the show’s quality in Season 2, we’re probably going to be on something on pins and needles for the ratings in Season 3. So, what’s going on? The only thing that really makes sense for me is that the two main characters that the show revolves around, Skye/Daisy Johnson and Coulson, just don’t click with the general audience. Skye/Daisy has been a controversial character among fandom from the beginning despite all the characters on the show basically saying that she’s a special little snowflake that everyone loves. She’s gone from spunky hacker to kickass field agent to super-powered Inhuman and that instability might reflect the idea that the more the writers throw at the wall that something has to stick and connect with the audience. All the characters on the show love her, but has she earned the audience’s love? Clark Gregg has been through a lot on the show too, with another change thrown in the season finale, but is he a charismatic leading man that holds the audience’s attention or is he more of a supporting character? Chemistry and charisma are the two hardest things to predict, whether in a movie or television show, and that may be the issue with the ratings. At least that’s my theory. Feel free to give your two cents below. iZOMBIE is flat this week with a 0.6 rating in the 18-49 year old demographic and 1.70 million viewers. That’s good for the CW, although you’d probably like to see a little better following THE FLASH. Still, the CW has faith in the show as they’ve left it following THE FLASH on the Fall schedule. Since audiences are generally larger in the Fall, perhaps there’s an opportunity to build an audience some. ARROW posted a flat 1.0 rating in the 18-49 year old demographic and 2.83 million viewers for its season finale. That’s up 0.1 over last season’s finale. No doubt ARROW has had an up and down season and it should strive to do better next season. But, it’s clear that the synergy with THE FLASH has been a small boost in the ratings. Light and dark have complemented each other. The CW has announced that THE FLASH and ARROW are going to have an annual crossover and I think that’s exactly what the fans want. And, whatever else you can say about his acting, Stephen Amell has been a wonderful ambassador for his show and the network. That has value. If he has anything to do with saving CONSTANTINE he’ll deserve a hug. We started with five shows in the Fall and we have one show with one highly anticipated finale left. Tune in next week as I wrap up this season. Weekly Ratings Roundup: May 10 to May 16, 2015 was last modified: February 20th, 2016 by Robert Reineke Related Agents of S.H.I.E.L.D.ArrowiZombieRatingsThe Flash 4 comments 0 Facebook Twitter Google + Pinterest Robert Reineke previous post Open Forum: MAD MAX: FURY ROAD next post Open Forum: TIME LAPSE You may also like Weekly Ratings Roundup: November 1 to November... November 8, 2015 Review: HANNIBAL Season 3, Episode 11 “…and... August 22, 2015 Weekly Ratings Roundup: May 22 to May... May 29, 2016 Weekly Ratings Roundup: November 8 to 14,... November 15, 2015 Weekly Ratings Roundup: September 20 to 26,... September 23, 2015 Review: HANNIBAL – Season 3, Episode 2... June 12, 2015 ‘The Flash’ to Run on the Small... July 30, 2013 Weekly Ratings Roundup: April 30 to May... May 14, 2017 Review: HANNIBAL – Season 3, Episode 1... June 9, 2015 Weekly Ratings Roundup: September 28, 2014 to... October 1, 2014 Michael Lalaian Based on the ending of “S.O.S. Part 2,” it looks like Inhumans are set to play an even bigger part in Season 3 than they did in Season 2 of Agents of SHIELD. How smart of a move do you think this is, given that the Inumans film is still about four years out? Granted, most people who see the film probably won’t have already been watching Agents of SHIELD, and the film could focus solely on the space-based Inumans while the show deals strictly with the earth-based ones, but are you worried at all about Inumans being “old news” by the time the film rolls around? Robert Reineke I tend to think that ANYTHING that raises the public consciousness of the INHUMANS is a good thing. In many ways, I think THE INHUMANS is the biggest lift yet for Marvel. Much bigger than a wise-cracking space raccoon, a Han Solo-ish space rogue, and that band of misfit underdogs. You have a royal family, which automatically takes away some underdog relatability, a major character that doesn’t talk, has been an arrogant a-hole at times in the source material, and whose trsl name, stop giggling now, is Blackagar Boltagon? And a concept that’s vaguely similar to the X-Men, only without characters as well known as Wolverine? I think there’s a reason THE INHUMANS is scheduled after INFINITY WAR 2, as Marvel is hedging their bets that it might not come together. Frankly, if Marvel somehow reacquires X-Men I doubt we see THE INHIUMANS movie. Dennis Ramirez I think you hit the nail on the head with your AOS analysis, specifically regarding the appeal of the main characters. Though I can’t comment on the topic personally (I’ve yet to see any episode of season two; I’m waiting for it to show up on Netflix), I can report that every “non-comic” person I’ve spoken to about the show all said the same thing regarding Coulson: “He’s not charismatic enough. He was better off as a supporting character in the movies. He can’t carry a whole show.” Regarding Skye, most answers I received revolved around how annoying the character was. I don’t necessarily harbor these same opinions, but I think they back up Robert’s conjecture that the characters just may not click with general audiences, hence, the continued attrition in ratings. T.J. Stephen Amell has gradually won me over as an actor. I just wish the ARROW show runners would let him play Oliver Queen instead of Starling City’s Bruce Wayne. The Ollie / Green Arrow that I’ve read and seen in other media seems to have fun being a superhero. ARROW’s Oliver Queen doesn’t seem to have fun doing … anything. I’m not asking ARROW to turn into THE FLASH, but the show could stand to lighten up a smidge.